Coming into 1999, the excitement around the upcoming release of Shenmue was growing ever stronger. The game had been gathering widespread interest, with Shenmue Premiere events being held in multiple cities across Japan from the end of the previous year, and the public had their first hands-on taste of Shenmue at the March 1999 Tokyo Game Show (TGS). Following this, the next major event at which Shenmue was shown was a multimedia event called "Network Jungle II: Digitaliland" in early May 1999. SEGA pulled out all the stops in promoting the game, with video footage, stage events, merchandise, demonstrations, hands-on play and even a special "virtual exhibition" demo which ran on Dreamcast hardware. Magazine reports quoted Yu Suzuki as saying people could look forward to seeing significant improvements since the Shenmue demos shown at TGS.
In this post we'll recap everything SEGA lined up for Shenmue at the Digitaliland event.
Network Jungle
If you are wondering about the meaning behind the event's name...
"Network Jungle" is the name of an experimental project that was started by NHK Enterprises (one of the group companies owned by Japan's national broadcaster NHK) in 1997, to investigate how digital content and communications would shape Japan's society in the near future. Government ministries were also involved as sponsors.
Part I took the form of a special broadcast program on channel BS2 in 1997 that was called "Network Jungle: How Electronic Networks Will Change the World".
For Part II, a three-day exhibition event was organized to allow the public to experience the potential of multimedia and digital communications for themselves. A digest of this event was subsequently broadcast as a documentary with the even wordier name of "Network Jungle II: The Future is Coming to Your Home! Explore Digitaliland!"
A few months later, in July of that year, NHK would broadcast a third documentary in the Network Jungle series, "Network Jungle III: a Vision of the Future! A New Digital Era", which documented the
making of Shenmue.
Today's post is about the Shenmue promotion at the event produced for the second part of the Network Jungle series.
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