The Shenmue Premiere event was held in Japan and the end of December 1998 in Yokohama, with additional events through the New Year in cities through-out Japan. SEGA did not hold back on budget for these events: each lasted two hours, and were free of charge to attendees; and all attendees received a bag packed with Shenmue merchandise.
The expectation and excitement was huge, as it would be the first time the general public would get a decent look at Yu Suzuki's new game, one that had been the source of much speculation in the preceding months.
The large B2-sized poster below is one that was used to advertise the Shenmue premiere events. Most of the poster is occupied by a picture of Shenhua, with an informational panel further down with the words: "Whatever could it be, this emotion? The Shenmue Premiere." The name of the Director & Executive Producer is also shown: Yu Suzuki.
A poster for the Shenmue Premiere (image courtesy of Retro Import Gamer) |
The text reads:
Become a Patron!